Marketing Fundamentals for Beginners is the 3 Hours Video Course (followed by an Assessment for Certification) to help you kick off with Marketing Fundamentals and start understanding the terms and concepts which lay the foundation of Marketing as a subject area.

Objectives of the Course

Objectives of the course are to help you:

  • Understand the main concepts of marketing
  • Visualize the market
  • Plan the product offering
  • Plan Targeting and Positioning of the Products
  • Strategize Customer Acquisition Modes

Who Should Take this Course

  • Course is meant for every beginner in marketing.
  • Anyone out there who wants to start off a career in marketing at some point of time.

Course Curriculum

Marketing - What and Why?
What is Marketing 00:31:00
Why is Marketing Important 00:15:00
What is Market Research
Introduction to What, When & How of Market Research 00:18:00
Segmentation, Targeting and Positioning
Segmentation 00:24:00
Targeting and Positioning 00:12:00
Product Lifecyle
Product Life Cycle Stages 00:15:00
Pricing Basics
How to Determine the Price 00:19:00
Pricing Models 00:10:00
Promotions Mix
Marketing Communications Mix 00:25:00
Marketing Quiz 01 00:30:00

Course Reviews


1 ratings
  1. Profile photo of

    Amazing insights. I learned more in this course about marketing a service than I did in three years of college. The true value of this course comes out when you actually do all the exercises. Great class.

Instructor Details

MBA, XLRI Jamshedpur. Working with Amazon, Bangalore.